You should always look to an expert in times of need. If you’re in the market for a new car, for example, talk to a German; if you want to learn more about red wine, speak to a Frenchman; and if you’re in need of a raincoat, then seek out a Brit. It’s no coincidence that some of the world’s best raincoats come from countries where the sunshine is somewhat of a rarity. Which explains why some British brands have become connoisseurs of the rain jacket; just look to YMC and the ever-popular Inuit Parka and Wax London and their signature ‘Waxed Mac’ for evidence. We’re even rather good at making umbrellas too – thanks to London Undercover. So, to mark the sorry state of the current British summertime, we thought it would be best to introduce you to yet another British brand that is producing some of the finest summer-appropriate-and-shower-ready-outerwear out there – The People’s Poncho.
There can be few more potent symbols of our throwaway culture than the discarded single-use poncho that litters the fields of so many UK festivals. But the poncho shouldn’t have such a short-shelf life; as its lightweight construction, oversized silhouette and incredibly protective traits make it the perfect piece of outwear for your day-to-day movements. And when it comes to summer, where your choice of outerwear needs to be light but able to keep out the rain too, well that’s where the poncho really comes into its own.